‘Audi Approved Plus’ is Audi’s pre-owned car business for India
Kaustubh Shinde, They say sooner or later your passion finds you. Sometime in late 2009, I started writing for IAB and ever since then it has been a roller coaster ride for me. An amazing experience that has taught me a lot, taken me to new places, driven some great cars and met some amazing people. When you don't find me on IAB (very rarely), you will find me either at a coffee shop or an eatery or at the nearest gadget store. Hope you enjoy IAB as much as we do!
Your dream of owning an Audi just took one step towards reality. Following the footsteps of the parent company Volkswagen, Audi has decided to launch its pre-owned car business in India.
Called as the Audi Approved Plus, Audi’s pre-owned car business will commence operation by the end of this year. Audi dealers are planning to keep 8 – 10 pre-owned Audis that are no more than 7 years old in every showroom.
The idea is to provide the experience of owning a luxury car but not paying the premium. The cost of a pre-owned Audi would be a wallet-happy 60% percent of buying the new one.
The pre-owned cars will be presented in either Audi dealers’ own showrooms or in separate outlet nearby. Audi is expecting the pre-owned car business to contribute about 10-20% of their new cars sales in India.
More importantly, the German giant couldn’t have timed the launch more perfectly as it stands on the cusp of a price hike early next year.
Rivals Mercedes and BMW have already commenced their pre-owned operations in India so Audi is a bit late to the party. BMW’s pre-owned business is called ‘Premium Selection’ and Mercedes deals as ‘Proven Exclusivity’