Have you watched the new Mahindra video advert?
Nithyanandh K, As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!
Mahindra has released a new advertorial yesterday which covers their entire passenger UV portfolio.
[Can’t watch the video? Head over to Youtube]
The Indian UV specialists are at the best of their times and are surging ahead of Tata Motors with a lineup of best selling cars.
By introducing the Rexton, Mahindra had brought their foreign acquisition, the Ssangyong brand, to India.
The energetic video which has a tagline “Live young. Live free” targets the youth and portrays Mahindra vehicles to be friendly to the younger generation.
Mahindra has risen steadily after the launch of the XUV500 which received a response which was never before seen in India for an SUV. Their latest offering Mahindra Quanto is also clocking a pretty good number of bookings.
Apart from the UVs, Mahindra is gearing up to launch the Mahindra E2O electric city car which will be built at the new Mahindra Reva plant at Bengaluru.