Ford India tells IAB that their focus is on B and C Segments


Nithyanandh K, As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!

During the Ford Figo facelift’s media drive in Mumbai a few days ago (drive report is coming soon) got an opportunity to discuss a few things with Mr. Anurag Mehrotra, Vice President of marketing, Ford India.

Ford EcoSport rear

When asked about the possibility of a facelift for the Endeavor which is struggling against more contemporary rivals, Mr. Mehrotra said that the company’s current focus is to concentrate on the B and C segment.

The refreshed Ford Figo is the weapon of choice in the B Segment while the much anticipated EcoSport will take care of the C Segment.

The Ford Figo facelift has as many as 140 changes compared to the outgoing model out of which 10 are exterior changes. The changes include tweaks to engine to achieve better pickup but the fuel economy figures are unchanged. The headlamps have larger reflective surface.

He also informed that the EcoSport will be available with a normally aspirated petrol engine (could be the 1.5L engine from the Fiesta) along with the 1.0-litre EcoBoost and a diesel engine. However he declined to be more specific about the launch time of the EcoSport which is slated to enter the market in early 2013.

There is been much said and revealed about Ford EcoSport except its launch date and Ford India is very confident about the compact SUV’s capability in Indian market.

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