Chevy preps the Cruze Upscale for SEMA 2012


Kaustubh Shinde, They say sooner or later your passion finds you. Sometime in late 2009, I started writing for IAB and ever since then it has been a roller coaster ride for me. An amazing experience that has taught me a lot, taken me to new places, driven some great cars and met some amazing people. When you don't find me on IAB (very rarely), you will find me either at a coffee shop or an eatery or at the nearest gadget store. Hope you enjoy IAB as much as we do!

Although we love aftermarket tuners taking risk with their creations, we love it more when the automakers get their hands dirty with the job of customization.

Chevrolet Cruze Upscale

Chevrolet has decided to present a few creations at the upcoming SEMA show.

Chevy will present a few Beats (known as the Spark in America) and an exquisite Cruze to attract some eyeballs. We have already covered the Beats before, so here are some details of the Cruze Upscale.

Chevrolet Cruze Upscale

The Chevrolet Cruze Upscale will feature a full body kit with Burnished Brandy Metallic paint with tinted windows and 19-inch Black-Ice–finished wheels. The interior features leather seats with yellow accent stitching.

The Cruze Upscale is not just all show and no go. It also has an adjustable coil-over suspension and vented and drilled rotors clamped by four-piston calipers up front and two-pistons in the rear.

We’ll have to wait and see if GM has production ambitions for any of the parts or custom works they’re putting on the cars going to SEMA 2012.

What is SEMA?

SEMA stands for Specialty Equipment Market Association. Essentially it is a huge exhibition of OEM and Aftermarket tuners which attracts 100,000 industry leaders from more than 100 countries at the Las Vegas Convention Center. Actually, I will just let the video do the talking.

[can’t see the video above? Head over to Youtube]


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