Design of the Jaguar XJ replacement may be similar to the S Class


Kaustubh Shinde, They say sooner or later your passion finds you. Sometime in late 2009, I started writing for IAB and ever since then it has been a roller coaster ride for me. An amazing experience that has taught me a lot, taken me to new places, driven some great cars and met some amazing people. When you don't find me on IAB (very rarely), you will find me either at a coffee shop or an eatery or at the nearest gadget store. Hope you enjoy IAB as much as we do!

Jaguar XJ Ultimate frontThe Jaguar XJ is the flagship sedan for the pouncing cat. It may be viewed as a logical rival to the Mercedes S Class, Audi A8 and BMW 7 Series, but technically it isn’t. The Jaguar XJ is closer to the four-door coupe layout, similar to the Audi A7.

However, this unique positioning may change as Jaguar bosses are contemplating to turn a bit conservative.

Insideline reveals that German CEO Ralf Speth wants to build a true Mercedes-Benz S Class rival with a rising roofline but the rest of the decision makers wish to continue with the current theme which differentiates the XJ from the fellow rivals.

Before we make up our mind, let’s listen to the CEO’s argument. The flagship XJ is selling no where near the volumes of the Mercedes S Class or the BMW 7 Series. The prime reason for low sales may indeed be the unique positioning of the XJ. If the British automaker wants to defeat the Germans, it needs a bigger/better-selling XJ.

However, luxury isn’t about sheepishly following rivals. The key to success in the luxury segment is to be able to offer something unique to the customer. The Jaguar XJ’s unique positioning gives it a true ‘Jaaag’ identity. We hope the boffins at Jaguar make the right decision in due time.


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