Video: Have you seen America's Chevrolet Beat Anthem?
Kaustubh Shinde, They say sooner or later your passion finds you. Sometime in late 2009, I started writing for IAB and ever since then it has been a roller coaster ride for me. An amazing experience that has taught me a lot, taken me to new places, driven some great cars and met some amazing people. When you don't find me on IAB (very rarely), you will find me either at a coffee shop or an eatery or at the nearest gadget store. Hope you enjoy IAB as much as we do!
GM America is in the midst of a massive ad campaign to promote the little Chevrolet Beat, an urban commute in the lower B segment.
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The Chevrolet Beat (called Spark in the U.S.) is quite possibly the smallest offering Chevrolet has ever sold in that part of the world since the inception.
A few auto experts in the U.S. have said that the whole operation is an experiment as cars of this size are not regarded practical by the American car-buying population.
Though the Beat has been sale in over 100 markets worldwide, Chevrolet U.S. is just catching up with the rest of the world in this segment.
Here is a small ad campaign that Chevrolet US has created for the Spark to promote the ingenuous nature of the creation.