Renault Duster bookings cross 10,000 – Renault boosts production

Raja

Raja Rama Moorthy,

Renault Duster front faciaThe Renault Duster has quickly filled up order books as the company registered over 10,000 bookings since its launch last month.

This is not a surprise considering that the Duster mopped up 6,000 bookings within a week of launch.

The French manufacturer wants to decrease the waiting period and is ready to increase the production of the Duster at its Chennai facility.

Currently, the Duster is 60% localized and plans are in place to increase that to 80% in the immediate future. When the localization levels increase, it will be easier for Renault to ramp up the production as parts are easier to procure. Production ramp up is the only way to decrease waiting period.

You can read all about the Renault Duster here

Since competitors like the Scorpio and Safari are a very common sight, Indian customers booked the Duster to distinguish themselves from the other SUV owners. Customers also want to make hay while the sun shines as the prices may be increased in future. The current prices are introductory as said by Marc Nassif, Executive Director of Renault India.

Besides these factors, the Duster is also extremely fuel efficient, easy to drive as it is based on a compact car’s underpinnings, and as we found out during our drive, certainly value for money.

Renault knew that it had to act quickly to get the first mover advantage. There was no choice but to launch the Duster before the Ford Ecosport and Mahindra mini Xylo. Once these cars are launched people will be distracted. Ford and Mahindra have more dealerships and have participated for a much longer duration in India.

[Source: Profit.NDTV.com]

Contribute to IAB
Submit Spyshots & get Bragging rights! Click Here
Custom Mods on your ride? Get it featured on IAB Submit

Renault Duster News & Updates

2018 Dacia Duster international media drive front angle view

First photos of the 2018 Dacia Duster from the global media drive

2018 Renault Duster front three quarters

India-bound 2018 Renault Duster unveiled

2018 Dacia Duster front three quarters right at IAA 2017

Next gen 2018 Renault Duster India launch facing delays – Report

Renault Duster Sandstorm edition front three quarters left side

Renault Duster Sandstorm edition – In 9 Live Images

2018 Dacia Duster at an outdoor event in Romania

2018 Dacia Duster snapped at an outdoor event post IAA 2017 premiere

2018 Dacia Duster Radio 2 Din multimedia system

2018 Dacia Duster’s multimedia/infotainment systems revealed