Here is how Hyundai India plans to sell the new Elantra to you
Kaustubh Shinde, They say sooner or later your passion finds you. Sometime in late 2009, I started writing for IAB and ever since then it has been a roller coaster ride for me. An amazing experience that has taught me a lot, taken me to new places, driven some great cars and met some amazing people. When you don't find me on IAB (very rarely), you will find me either at a coffee shop or an eatery or at the nearest gadget store. Hope you enjoy IAB as much as we do!
The Elantra brand was discontinued a few years back owing to its poor performance. Now, an all new Elantra will rise from the ashes to challenge the Chevrolet Cruze, Skoda Laura and Toyota Corolla for the D segment crown.
We have managed to get our hands on a PDF document that details all the marketing points that Hyundai will use to drive the point home. Hyundai will sell key ‘ASPECT’ of the Elantra to you. By ‘ASPECT’ we mean -
- A – Aesthetics
- S – Safety
- P – Performance
- E – Economy & Ergonomics
- C – Comfort & Convenience
- T – Technology
Have a look at the document, it contains some really interesting information that will help you make your buying decision.
Hyundai Elantra - How it will be sold
(Cant see the PDF? Head to the Issuu page)
According to them, the Hyundai Elantra will start at 13.45 Lakhs for the entry level petrol and to goes all the way to 16.79 Lakhs for the top level diesel. The prices are on-road Pune so expect the Elantra prices to be slightly less (as ex-showroom prices are announced usually) on the day of the launch.
If the prices are true than Hyundai has managed to slot the Elantra between the Verna and the Sonata quite perfectly.
The Hyundai Elantra’s bookings were started a month back with a nominal amount of Rs 25,000.
Stay tuned as we get you all the prices from the Elantra launch floor in Delhi tomorrow morning.
[Price courtesy source: Motorbash.com]