Hyundai toying with the idea of a rival to the Audi Q7
Kaustubh Shinde, They say sooner or later your passion finds you. Sometime in late 2009, I started writing for IAB and ever since then it has been a roller coaster ride for me. An amazing experience that has taught me a lot, taken me to new places, driven some great cars and met some amazing people. When you don't find me on IAB (very rarely), you will find me either at a coffee shop or an eatery or at the nearest gadget store. Hope you enjoy IAB as much as we do!
Hyundai has been making many crossovers/SUVs for the international markets such as Tucson, Santa Fe, Terracan (which was later replaced by Veracruz) etc. The Veracruz was the largest of them all for people who want a proper 8 seater SUV.
Unfortunately, the death knell has rung for the Veracruz. Hyundai chose to replace the Veracruz with the 7 seat Santa Fe.
According to recent claims, Hyundai has not completely given up on the idea of a flagship SUV. WardsAuto reports that the Korean automaker is toying with the idea of a luxury crossover to challenge the likes of Audi Q7.
The Koreans plan to incorporate all the learning from developing the flagship luxury sedan Hyundai Equus. Hyundai has expressed a desire to use the rear-wheel-drive platform underpinning of the Equus sedan to make this massive SUV.
If given a green light, the flagship SUV will compete in a very challenging environment that is dominated by the Germans. Hyundai could undercut the German SUVs by offering the exciting Fluidic design philosophy and tempting features at a much lesser price making it extremely good value for money.