Hyundai toying with the idea of a rival to the Audi Q7

Kaustubh Shinde

Kaustubh Shinde, They say sooner or later your passion finds you. Sometime in late 2009, I started writing for IAB and ever since then it has been a roller coaster ride for me. An amazing experience that has taught me a lot, taken me to new places, driven some great cars and met some amazing people. When you don't find me on IAB (very rarely), you will find me either at a coffee shop or an eatery or at the nearest gadget store. Hope you enjoy IAB as much as we do!

2013 Hyundai Santa Fe UK marketHyundai has been making many crossovers/SUVs for the international markets such as Tucson, Santa Fe, Terracan (which was later replaced by Veracruz) etc. The Veracruz was the largest of them all for people who want a proper 8 seater SUV.

Unfortunately, the death knell has rung for the Veracruz. Hyundai chose to replace the Veracruz with the 7 seat Santa Fe.

According to recent claims, Hyundai has not completely given up on the idea of a flagship SUV. WardsAuto reports that the Korean automaker is toying with the idea of a luxury crossover to challenge the likes of Audi Q7.

The Koreans plan to incorporate all the learning from developing the flagship luxury sedan Hyundai Equus. Hyundai has expressed a desire to use the rear-wheel-drive platform underpinning of the Equus sedan to make this massive SUV.

If given a green light, the flagship SUV will compete in a very challenging environment that is dominated by the Germans. Hyundai could undercut the German SUVs by offering the exciting Fluidic design philosophy and tempting features at a much lesser price making it extremely good value for money.


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