BMW sells 300,000 X1s in just two-and-a-half years


Kaustubh Shinde, They say sooner or later your passion finds you. Sometime in late 2009, I started writing for IAB and ever since then it has been a roller coaster ride for me. An amazing experience that has taught me a lot, taken me to new places, driven some great cars and met some amazing people. When you don't find me on IAB (very rarely), you will find me either at a coffee shop or an eatery or at the nearest gadget store. Hope you enjoy IAB as much as we do!

When the BMW X1 was showcased to the world, the whole automotive press criticized its existence. They labeled the X1 as BMW’s attempt to dilute the brand. However, the prospective customers thought otherwise.

BMW X1 facelift rear fascia

The BMW X1 is a massive success story. The world suddenly felt a BMW SUV was within their reach. BMW extended its family by a good 3 lakh customers with help of the X1 in just two-and-a-half years. Currently, the BMW X1 is the best seller from the ‘X’ range of cars.

Part of the success can be attributed to the fact that it was the only one of its breed. The BMW X1 sat in a market with hardly any competitors. The success that it enjoyed for nearly 2 years prompted rivals such as Audi and Mercedes to go back to the drawing board.

In fact, it was so popular that BMW recently facelifted the X1 to make it look fresh to continue fighting, and possibly mow down the Audi Q3. The facelift focuses mainly on mechanical upgrades and mild visual changes. There are also talks of an all-new BWW X1 based on the FWD Mini Countryman platform heading to showrooms in 2015.

The X1 will be a mainstay model from here on. Like the 3 Series and the BMW M5, the X1 has given BMW a new identity to bank on.


Contribute to IAB
Submit Spyshots & get Bragging rights! Click Here
Custom Mods on your ride? Get it featured on IAB Submit

BMW X1 News & Updates

BMW X1 M Sport review front angle motion shot

BMW X1 M Sport Review

BMW 7 Series 730Ld MSport front three quarters left side at 2016 Thai Motor Expo

BMW 730Ld M Sport, BMW X1 MSport, BMW M4 GTS – Thai Motor Expo Live

2016 BMW X1 enters production at Chennai plant

2016 BMW X1 enters production at Chennai plant

2016 BMW X1 L front three quarter at the Auto China 2016

2016 BMW X1 L – Auto China Live

BMW X1 long-wheelbase front three quarters spy shot

BMW X1 long-wheelbase spied ahead of Beijing debut

2016 BMW X1 front at the Auto Expo 2016

2016 BMW X1 – Auto Expo 2016