Live - Maruti Suzuki showcases XA Alpha Concept [updated]

Shrawan Raja

Shrawan Raja, I'm the Founder & CEO of IndianAutosBlog.com. I love teamwork and talking about cars.

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Concept XA alpha - "the wild urban" -  young customers will love the muscular look and off-roading capability but want compactness - this concept showcases the unique rapport between Maruti and Suzuki.

Mr IV Rao -

Creating the concept is an enthralling experience. Concept for Indian youth, vehicle that captures the attitude of the user who want different and unique product - they want to have fun, celebrate life like adventure - we conducted extensive surveys in major cities and talked to this breed - the concept is thus compact, refined and personal.

We explored theme of Indian wrestling in designing the concept - old traditional martial art - explored in several directions - captures the true spirit of the martial art - sturdy and rugged looking - graphical treatment around the interlocking - headlamps inspired from eagle eyes - Lava red color is derived from the aura of Indian wrestling.

This is only a concept - customer response depends on whether it will go to production - this is made in the studio and still working on details - 5 MSIL designers - worked for 9 months with Suzuki in Japan to design it.

Concept is 4m long, 1.9m wide and 1.6m tall with a wheelbase of 2.5m.

Suzuki Solio, MR Wagon, Palette, Omni and Eeco concepts

Can't see slideshow above? Head over to Auto Expo 2012 Maruti Suzuki Flickr page.

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