Nissan India rolls out a special edition X-Trail
Kaustubh Shinde, They say sooner or later your passion finds you. Sometime in late 2009, I started writing for IAB and ever since then it has been a roller coaster ride for me. An amazing experience that has taught me a lot, taken me to new places, driven some great cars and met some amazing people. When you don't find me on IAB (very rarely), you will find me either at a coffee shop or an eatery or at the nearest gadget store. Hope you enjoy IAB as much as we do!
Auto manufacturers tying up with the entertainment industry to promote their product is not a new habit. Mahindra, Volkswagen and even Tata Motors has done this before. Now, Nissan India has also joined the bandwagon. The company has launched a limited edition X-Trail to commemorate the launch of a new reality adventure show called ‘X-Treme Trail’.
The concept of the show is to showcase the various techniques of off roading through the journey of the 8 contestants on the show. The contestants will battle the rough topography of the dunes of Rajasthan, the dense jungles of Rajaji National Park to the trans-Himalayan ranges in Himachal and Ladhak in a Nissan X-trail.
Coming back to the car, it’s a typical special edition marketing trick – a little add on features, some decals and a slight bump in the price. The features included are:
- Touchscreen GPS Navigation System powered by MapMyIndia
- Rear spoiler
- Door visors
- X-treme Trail decals
- Rear scuff plate
- Cargo drawer
- Kicking plate with LED
- Side mouldings
- Floor mats
- Rear bumper protector
And the price for all this malarkey, you ask. It’s Rs. 22.78 Lakhs Ex-showroom Mumbai. The mechanicals are untouched in this limited edition. It is the same 2-litre CRDI engine with 150 BHP coupled with a 6 speed automatic transmission.