Mercedes Benz India targets tier II, III cities

Kaustubh

Kaustubh Shinde, They say sooner or later your passion finds you. Sometime in late 2009, I started writing for IAB and ever since then it has been a roller coaster ride for me. An amazing experience that has taught me a lot, taken me to new places, driven some great cars and met some amazing people. When you don't find me on IAB (very rarely), you will find me either at a coffee shop or an eatery or at the nearest gadget store.Hope you enjoy IAB as much as we do!

After losing considerable market share to BMW, Mercedes India wants to regain its dominant role in the Indian luxury Automotive Market. Their strategy to achieve this goal – tap those market which are still virgin – the Tier II and the Tier III cities.

Mercedes Benz E-Class Pune Plant

The luxury car maker also announced opening of its financial arm.

Mercedes Benz India CEO Peter T. Honegg –

Though it will be difficult to compete with banks, through internal business we can offer an array of service packages

To set up their new base, Mercedes is planning 7 to 10 tier II and tier III cities in one year, for a period of three to five years. They aim to sell close to 50 units per year in those markets.

Source – BSMotoring.com

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