IAB is at Ferrari New Delhi!
Shrawan Raja, I'm the Founder & CEO of IndianAutosBlog.com. I love teamwork and talking about cars.
As we type this in, IAB representative Bharat Iyer is sitting at the inauguration of the Ferrari' first showroom in India at Janpath, New Delhi. Ferrari invited Indian Autos Blog to be part of this very special launch which also marks the Prancing Horse' official entry into the exotic car-loving nation.
We are anticipating to see key models from the range today on the showroom floor. Prices and waiting periods will also be made clear during the course of today' event. Like any or every other launch, IAB will try to bring you the prices and pointers from conference first, so stay tuned !
Situated in Janpath, Ferrari New Delhi was built in a period of 90 days. It is 5k sq.ft in area with space for three display vehicles. A showroom in Mumbai will come up in early 2012 as Ferrari aims three digit sales in the next three years. It is also studying other locations to open additional outlets. The entire Ferrari range is available in India and one main reason for the delayed entry was the search for the right partner. Cars that stand for racing, technology and exclusivity, Ferrari will not leave customers to research and decide the right car. They will educate customers and potential customers on the brand's pedigree and everything on this world-famous supercar brand.
Ferrari says its cars will run on 97 Octane gasoline due the engine' higher compression ratios. Cars will take three to twelve months for delivery from the time of booking and waiting periods depend on the model and level of customization requested. Service intervals are long - once in a year or every 10,000km.
The Chinese market (one of Ferrari' largest markets in the world) differs in terms of positioning, but people are equally passionate about these cars.
Ferrari prices in India (ex-showroom, New Delhi)
California - 2.2 crore rupees
599 - 3.57 crore rupees
458 - 2.57 crore rupees
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