Lamborghini charts aggressive India strategy
Kaustubh Shinde, They say sooner or later your passion finds you. Sometime in late 2009, I started writing for IAB and ever since then it has been a roller coaster ride for me. An amazing experience that has taught me a lot, taken me to new places, driven some great cars and met some amazing people. When you don't find me on IAB (very rarely), you will find me either at a coffee shop or an eatery or at the nearest gadget store. Hope you enjoy IAB as much as we do!
Supercar manufacturers coming to India is old news. But the same manufacturers expanding their foothold in the country is certainly a new one. Lamborghini is one such manufacturer which is really ‘bullish’ on the Indian market.
Lamborghini had only dealership in India which was in Delhi being managed by Exclusive Motors. In an effort to bump up the presence, Lamborghini has appointed Autohangar as its dealer in Mumbai to cater to the western markets.
Autohangar is famous for their Mercedes dealership in Mumbai.
The company is also planning on an aggressive strategy to capture the Supercar market in India. According to a company sources, India has a special allocation of 8-10 Aventadors, the company latest supercar with 700 horses under the bonnet. Sources also reveal that there is a queue of buyers for Aventador and they are happily willing to part with 4 Cr to own one.
Source – AutocarIndia.com