JLR plans for the ‘Top Spot’ in Luxury
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JLR is planning to get extremely aggressive in India and wants dethrone the Germans. The luxury market in India has been consistently showing high growth potential but most of this growth is ruled by Mercedes, BMW and Audi.
Because the company is owned by Tatas, the management believes that it has a responsibility to overtake traditional rivals like BMW and Audi in India. JLR now views India as a second ‘home market’ after the UK where it is regarded as the top luxury brand.
The company is testing the feasibility producing the Freelander 2 at the Tata plant in Pune via the CKD route. It also plans to make India a hub for all its production requirements for the Asia region
The company plans to introduce all its range of products including the new Range Rover Evoque and the soon to be launched facelifted XF. As many as 40 new products will be introduced over the next five years, the company stated recently.
Source – profit.ndtv.com