Ford spent two years studying the Fiesta segment


Shrawan Raja,

I’m the Founder & CEO of I love teamwork and talking about cars.

All-New Ford FiestaFor almost two years now Ford has been working on the new Fiesta.  The study began back in early 2009, understanding what the customers are like in this segment.

Ford said that its new Fiesta saloon will have class-leading fuel efficiency. The ARAI test figures are not out yet, but for those who are anxious can take it for granted that it will be the best in the segment. Ford will position Fiesta as a premium B-Segment product.

Both the engines will be manufactured in Chennai and localization levels will be on the higher side. Changes made to the HVAC and ride height will suit Indian conditions better. Ford will not use “new” or a suffix on the naming of the car. It will adhere strictly to the One Ford global strategy where the customer has to be viewed the similar way, whether America or India.

Contribute to IAB
Submit Spyshots & get Bragging rights! Click Here
Custom Mods on your ride? Get it featured on IAB Submit

new ford fiesta News & Updates

Old Ford Fiesta getting a second facelift rendering

Old Ford Fiesta getting a second facelift to live on in LATAM – Report

2018 Ford Fiesta ST front three quarter at the 2017 Geneva Motor Show Live

Ford Australia yet to decide on the Ford Fiesta Mk7’s launch – Report

Ford Fiesta Active front three quarters at the IAA 2017

Ford Fiesta Active showcased at IAA 2017 – Live

Ford Fiesta Vignale front at IAA 2017

Ford Fiesta Titanium & Ford Fiesta Vignale showcased at IAA 2017 – Live

2017 Ford Fiesta ST-Line front three quarters at the IAA 2017

2017 Ford Fiesta ST-Line showcased at IAA 2017 – Live

2014 Ford Fiesta Facelift Review front quarters

Next-gen Ford Fiesta sedan could be announced in early 2018 – Report