This Toyota Etios storyline is similar to the Tata Nano commercial from last year. The concept is similar - the car is being driven to an Indian home where it is received with the customary traditions. Toyota has also highlighted the target customer in this Ad - a recently married individual who lives with his parents and relatives.
The application of sindoor signifies the Etios' strong Indian connection. If you recall, this first appeared on ICICI bank ads.
Toyota Etios Commercial screen capture
