Video – New Toyota Etios commercial
Shrawan Raja, I'm the Founder & CEO of IndianAutosBlog.com. I love teamwork and talking about cars.
This Toyota Etios storyline is similar to the Tata Nano commercial from last year. The concept is similar – the car is being driven to an Indian home where it is received with the customary traditions. Toyota has also highlighted the target customer in this Ad – a recently married individual who lives with his parents and relatives.
The application of sindoor signifies the Etios’ strong Indian connection. If you recall, this first appeared on ICICI bank ads.