Budding designers go bonkers over Tata Motors


Kaustubh Shinde, They say sooner or later your passion finds you. Sometime in late 2009, I started writing for IAB and ever since then it has been a roller coaster ride for me. An amazing experience that has taught me a lot, taken me to new places, driven some great cars and met some amazing people. When you don't find me on IAB (very rarely), you will find me either at a coffee shop or an eatery or at the nearest gadget store. Hope you enjoy IAB as much as we do!

The Tata Pixel attracted a lot of attention at the Geneva Motor Show. But for a few young designers from Royal College of Art in London in UK it acted as a source of inspiration and they have presented their own interpretation of how a small city car from Tata should look like. Let’s dwell on a few:

Tata Yatta – Neis Van Roji

Tata Yatta

Based around a central driving position, Yatta concept is a vehicle aimed at small transportation companies. The total focus has been on luggage capacity. It has removable hammock-like seats as well as a flat floor to allow luggage. The luggage can also be mounted on the roof to increase the load capacity.

Tata Zari – Teeravit Hanharutaivan

Tata Zari concept

Zari is a four-seat compact electric car for young fashion conscious people. It is an open top with smooth and simple surface language.

Tata Intro – Paul Nichols

Tata Intro concept

The Intro is a small car providing affordability into new and emerging markets. It has a durable design, which keeps its value in the face of harsh and punishing ultra-urban environments.

Tata Tattoo – Pablo Velasco

Tata Tattoo concept

The Tattoo is an ‘ultra sports car’ for one person that combines simple and traditional values of the car with a more dynamic and modern design language.

Tata Exploration – Peter Wilkins

Tata Exploration concept

Tata Exploration is a vehicle designed for young adventurous people who are out to seek an exhilarating experience. The Exploration provides a viable transport solution for today’s adventurous youth.

Tata Ferro – Lena Knab

Tata Ferro concept

The fluid design of the Ferro is activated when the electrical engine is turned on, providing a magnetic field for the fluid to react to.

Tata Concept Re-Form – Laurence Finnegan

Tata Re-Form concept

The Re-Form focuses on providing a versatile small car with a ‘big car attitude’ towards interior space. It is a two-door electric hatchback that is suited for the urban commutes

So which design is your favorite and why? The comment section awaits your comments 🙂

To read more on these cars and find high resolution images, head over to CarDesignNews.com

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