Marchionne not happy with Tata-Fiat JV


Kaustubh Shinde,

They say sooner or later your passion finds you. Sometime in late 2009, I started writing for IAB and ever since then it has been a roller coaster ride for me. An amazing experience that has taught me a lot, taken me to new places, driven some great cars and met some amazing people. When you don’t find me on IAB (very rarely), you will find me either at a coffee shop or an eatery or at the nearest gadget store.

Hope you enjoy IAB as much as we do!

Recently we brought you a story on how the Tata-Fiat JV is in turmoil. Now Fiat’s big boss has spoken the harsh words. Sergio Marchionne, Fiat CEO has told the WallStreet journal that he is unhappy with the Tata-Fiat joint venture and has plans to take steps to change the relationship.

Fiat Linea Blue and Me

Fiat chief executive Sergio Marchionne Marchionne –

We gave to them the right to distribute and in some areas that is not working. We need to re-dimension how we do this deal

When he says  it is “not working” he is absolutely correct. Tata-Fiat sold 15,231 Fiat cars in the April to December 2010 which is a fall of 15% year on year. Other manufacturers have registered growth and are planning new products in the very same segments consisting of Linea and Punto.

Earlier Carl-Peter Forster, the CEO of Tata Motors, also expressed his concerns over the JV and mentioned about some serious restructuring in the partnership.

With both head honchos ‘not happy’ with the relationship, we think it’s better Fiat sets up its own distribution network.

What are your opinions?

Source –

Contribute to IAB
Submit Spyshots & get Bragging rights! Click Here
Custom Mods on your ride? Get it featured on IAB Submit

Fiat Punto Evo News & Updates

Fiat Linea 125s front three quarters right at Auto Expo 2016

Fiat Linea prices slashed by up to INR 77,000

Fiat Linea Royale exterior

Fiat Linea Royale, Fiat Punto Karbon launched at INR 35,000 premium – Report

Fiat Linea Royale and Fiat Punto Karbon

Fiat Punto Karbon, Fiat Linea Royale limited editions unveiled

Fiat Urban Cross side images

Production-spec Fiat Urban Cross – In 9 Images

Fiat Linea 125s front three quarters at Auto Expo 2016

Fiat Linea 125 S launched at INR 7.82 Lakhs

2017 Fiat Punto (Fiat X6H) spy shot

2017 Fiat Punto, 2017 Fiat Linea to get Start-Stop, TCS – Report