Ford sold 0 Ikons in January


Kaustubh Shinde,

They say sooner or later your passion finds you. Sometime in late 2009, I started writing for IAB and ever since then it has been a roller coaster ride for me. An amazing experience that has taught me a lot, taken me to new places, driven some great cars and met some amazing people. When you don’t find me on IAB (very rarely), you will find me either at a coffee shop or an eatery or at the nearest gadget store.

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Recently, we brought you an article on how we think Ford would benefit by replacing the Ikon with Fiesta. Now it seems the entire population of India agrees with us. In a shocking disclosure, Ford India did not sell any Ikons in January.

Astonishingly, that’s over a billion people unanimously agreeing that don’t want the Ikon anymore (even our politicians cannot do that). Ford Ikon sales figures were on a decline since the past few months but the company was managing 100+ units averagely.

Ford Ikon Papriika Red

This extreme scenario can be partly attributed to the Figo’s success as well which sold over 8,600 units in the same month. I understand that one is a hatch and other is a sedan. But if one thinks from a point of view of a customer who has just entered a Ford dealership, I cannot think of any good reason why I should buy an Ikon over a Figo.

The Figo is spacious, looks good, performs better, the interior is a much better place, is easy to maintain, has a lot of features and is overall a much better car. On the other hand, the Ikon just has a boot.

Anyone would easily compromise the boot and buy the Figo.

So this message goes to Ford India: Chuck the Ikon Out, Get the Fiesta In!

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