Ferrari comes to India in April 2011
They say sooner or later your passion finds you. Sometime in late 2009, I started writing for IAB and ever since then it has been a roller coaster ride for me. An amazing experience that has taught me a lot, taken me to new places, driven some great cars and met some amazing people. When you don’t find me on IAB (very rarely), you will find me either at a coffee shop or an eatery or at the nearest gadget store.
Hope you enjoy IAB as much as we do!
And the morning that we all have been waiting for has finally dawned.
The Prancing Horse is all set to run on wild on the Indian streets. Ferrari has tied up with the Shreyans Group which deals in high-end luxury goods, to establish its dealership network in India. The company will start its operations at the beginning of the financial year in April 2011.
The announcement also comes as a shocker to us because we were expecting them to partner with the Tata (given their relationship with Fiat and Ferrari F1 team). But I guess that wouldn’t have given Ferrari the ‘Exclusive Status’ that it needs. Plus, Shreyans already has experience in selling super luxury brands as it is sole distributor for Porsche in India and until recently, sold and serviced Audis in Mumbai.
Nonetheless, Ferrari will set up its first shop in Delhi and then in Mumbai. The model that will be brought to India initially will be the 458 Italia. The new Ferrari FF will also follow suit. Looking at a demand for luxury goods in India, Ferrari could easily record a double digit growth in the first year of its entry.
Yes, Yes Exclusive Ferrari merchandise will also be available 😉
Source – Autocarindia.com