Volkswagen’s Ad campaign for 2011 Jetta


Shrawan Raja,

I’m the Founder & CEO of I love teamwork and talking about cars.

VW, the pioneer of Automotive Advertising since the 60’s, has always brought up new and creative ideas on telly to sell their cars. And if you are from India, you would probably remember the ‘Talking Newspaper’ campaign. Honestly, I got a SMS from the Mumbai Police saying that it’s ok to open the newspaper.

But the new Volkswagen Jetta campaign is simple and that’s brilliant because I love simplistic advertising; makes the Ad more believable. But at the same time it is very forgettable. The ad starts with the car covered with paper facade…..ahh I don’t think I should spoil it..….why don’t You have a look at it and lets us know your opinions

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