Press Release – Maruti Suzuki launches Alto K10


Shrawan Raja, I'm the Founder & CEO of I love teamwork and talking about cars.

Maruti Suzuki has launched the Alto K10 and here’s the official press release that reached us a few minutes ago.

Press Release

Maruti Suzuki launches Alto-K10

Package of best in class fuel efficiency, power and performance

NEW DELHI, August 4, 2010: Brand Alto, India’s largest selling car brand, now gets even more strength.

Maruti Suzuki today launched another version of Brand Alto, equipped with a K-series, 998 cc engine. This version, called ‘Alto-K10’, comes with improved suspension, new cable-type transmission, superior brake system and more knee-room for rear seat passengers.

The existing Alto clocks average sales of over 20,000 units every month. Maruti Suzuki expects the Alto-K10 to bring in additional customers.

On the occasion of Alto-K10 launch, Mr. Shinzo Nakanishi, Managing Director and CEO, Maruti Suzuki India, said “The Alto’s package of performance, fuel efficiency and attractive cost of ownership have together made it India’s most popular car. The Alto-K10 will take this forward. There are a growing number of first time buyers who seek more power, performance and attitude in their car, without having to stretch all the way to buy a higher segment car. The Alto-K10 is meant for them”.

Highlights of Alto-K10

* Fuel efficiency: 20.2 km per litre – the highest among petrol cars in A2 segment
* Performance: Alto-K10 can accelerate from 0 to 100 kmph in just 13.3 seconds
* New cable type transmission for easy gear shifting and enhanced driving pleasure

Changes in Dimensions, Exterior and interiors:

* Alto-K10 is longer by 125mm to accommodate the bigger K-series engine. It has a new aggressive front, with a differently styled combination of dynamic hood, bold eagle-eye headlamps with crystal-clear lens.

* The Alto-K10 comes with

o Tinted glasses

o Body coloured bumpers

o Precise and smart front grill

o Stylish tail gate

o Large13-inch tubeless tyres

o Trendy wheel-covers

o Interesting body side mouldings

* Plush two-tone interiors and an all-new 3-spoke steering wheel. These are aided by

o Vibrant new colours for upholstery

o Colour coordinated door trim fabric

o Stylish gear knob

o Integrated headrests at front and rear

o All-new speedometer, tachometer and electronic tripmeter

o Vanity mirror

o Accessory socket

o Rear parcel tray

o Ash tray and Cup holder

o Front power windows

* The designers imparted special attention to the rear exteriors of the Alto-K10 with a newly designed back door and a fresh set of rear combination lamps.

While the existing Alto will continue to serve customers across India, the new sibling, Alto-K10, is specifically targeted at those customers, who are looking for premium features and performance in an economical package. For the record, the existing Alto holds the singular achievement of selling the highest number of units by a single model in a month with a staggering 25,340 units in May 2010.

Superior power and fuel efficiency

o Alto-K10 is powered by a 998cc three-cylinder ‘K10B’ engine

o Fine balance of more power and high fuel efficiency

o Remarkable peppy performance

o Peak power of 68ps@6200rpm

o High torque of 90Nm@3500 rpm Low emissions and Low NVH.

Alto-K10: High on Safety and Security

o Collapsible steering column

o Improved suspension system

o Improved brake system

o Side impact beams

o Front fog lamps

o Headlight leveling device

o The child locks on the rear door

o Central locking

o i-CATS, to minimizes chances of a burglary

o High mounted rear stop lamp


o Air-conditioner and a heater

o Power Steering

o 13-inch tubeless radial tyres

o 4.6 meters turning radius to take on traffic and parking challenges

o A high 160 mm ground clearance

o Improved knee-room for rear seat passenger comfort

o Remote fuel tank lid opener

o Remote back door opener

o Key-off reminder

o Internally adjustable ORVM

Environment Friendly

o BS IV compliant o E-10 and ELV compliant

The new Alto-K10 is available in an array of six colours :

v Sunlight Copper v Fire Brick Red v Ecru Beige
v Midnight Black v Superior White v Silky Silver

Introductory Price

Model City Ex Showroom (Rs)
Alto-K10 LXi Delhi 3.03 lakh
Alto-K10 VXi Delhi 3.16 lakh

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