Tata-Jaguar’s innovative marketing strategy for XF in UK


Naveen Nallappan, Hi. I am Naveen, a very simple person with few needs and greats aspirations hoping to make a dent in the world I came to be in. I have always been extremely passionate about anything with wheels and wings and I seem to have a good appreciation of how cars work technically and how the car business works. As far as my love for cars go, more than power, speed and acceleration, I love how perfectly cars have come to fit into our lives and how beautiful moments in life are spent in cars. That's my brief introduction. Stay tuned to IAB! Drive safe, advocate safe driving!

Jaguar XF sales milestone

Tata-owned Jaguar has sold more than 25,000 units of the Jaguar XF in the United Kingdom alone. The Jaguar XF replaced the S-Type in March 2008 and has been selling extremely well since then.

To celebrate this milestone, Jaguar is introducing an innovative promotion called the ‘XF SMS Competition’. Participants would have to answer questions through SMSs. The proceeds from the promotion would be going to the National Society for the Prevention of Cruelty to Children (NSPCC).

The winner of the SMS competition gets to drive away a brand new, 3.0 liter diesel XF worth 38,000 pounds (27,00,000 Indian Rupees). The contest is open only for British residents and is open till January 31, 2011. The winner would be announced on February 7, 2011.

What we find interesting with this news is that, a Tata owned company is kicking off such an innovative campaign to boost its image and reach. Jaguar is looking for new customers to the brand through such promotions and thankfully Tata has not enforced its ‘special discounts’ marketing strategy to boost sales on Jaguar.

Source: Autoevolution

Contribute to IAB
Submit Spyshots & get Bragging rights! Click Here
Custom Mods on your ride? Get it featured on IAB Submit

tata jaguar News & Updates

2017 Jaguar XF Sportbrake front three quarters at the IAA 2017

2017 Jaguar XF Sportbrake showcased at IAA 2017 – Live

Jaguar The Art of Performance Tour

Jaguar, The Art of Performance Tour – IAB Report

New Jaguar XF 2.0 Diesel Pure featured image Review

Jaguar XF 2.0 Diesel – Review

Locally produced 2017 Jaguar XF launched

Locally produced 2017 Jaguar XF launched at INR 47.5 Lakhs

2017 Jaguar XF Sportbrake (estate)

2017 Jaguar XF Sportbrake (estate) – Rendering

2016 Jaguar XF launched in India

2016 Jaguar XF launched in India at INR 49.5 Lakhs