Audi eyes no.1 position by 2015 in India


Shrawan Raja,

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Audi begins its mission numero uno with local assembly of Q5 this year

German luxury auto maker Audi is drawing up severe plans to pip BMW and Mercedes Benz to be number one by 2015. The company wants to see sales triple in India by then.

AUDI AG board member Peter Schwarzenbauer –

By 2015, we aim to become number 1 in India. We have told our team in India to work towards that aim. Our efforts, for brand building and developing dealerships for deeper market penetration, are geared towards that

Audi finished third last year in sales (1,685 units) behind BMW and Mercedes Benz. It plans to capture the flag by not only expanding its model range but also dealerships, from 12 at present to 18 by end of next year. It is looking to start operations in Jaipur, Ludhiana, Kolkata, Nagpur, Lucknow and Coimbatore

Seeing the level of demand for premium SUVs in the country, Audi will begin assembling the Q5 in the Aurangabad plant by the middle of this year. At present only A4 and A6 are being put together in the country

Source – Mydigital FC

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