Toyota seriously considering Prius for India

Shrawan

Shrawan Raja,

I’m the Founder & CEO of IndianAutosBlog.com. I love teamwork and talking about cars.

2010 toyota prius indiaThe third generation Toyota Prius needs to be assembled in India if it has to find success

Business Standard is reporting that Toyota is presently conducting feasibility studies in India for its hybrid car Prius. It is understood that Toyota will not stop with just offering petrol and diesel powered variants in the country.

In March this year, to estimate the reaction of the general public, the Toyota Prius was put on display at the 18th International Engineering and Technology Fair (IETF )in Bangalore.

Toyota could take the CBU route but that will bump costs into head-spinning levels. The Indian government does not offer any duty slashes for imported hybrid vehicles. The Honda Civic Hybrid had no takers when its price tag was around 20-25 lakh rupees. When the price was brought down by 8 lakh rupees, the consignment was sold in just a matter of days.

That leaves us with just one feasible option – CKD kits.

Only if priced well, will the Prius find buyers in India. Maybe Toyota could run an introductory offer so that Indian customers get familiar with the technology and added benefits of a hybrid car. Later on, as the word spreads, it could hike prices according to the level of demand.

At the end of the day, it all comes down to how many hybrid vehicles Toyota wants to sell in India

Source Business Standard

Contribute to IAB
Submit Spyshots & get Bragging rights! Click Here
Custom Mods on your ride? Get it featured on IAB Submit

Toyota Prius News & Updates

Indian-spec 2017 Toyota Prius front three quarters

2017 Toyota Prius launched in India, priced at INR 38.96 lakh

2016 Toyota Prius front three quarters right side at Auto China 2016

New Toyota Prius to launch in India in January 2017

2016 Toyota Prius front three quarter at Auto Expo 2016

New Toyota Prius to launch in India in early 2017 – Report

Next-gen Toyota Auris spy shot

Next-gen Toyota Auris starts testing

Toyota Prius PHV (Prius Prime) spotted next to a Tesla Model S

Toyota Prius PHV (Toyota Prius Prime) spotted next to a Tesla Model S

Toyota Mirai front three quarters at Auto China 2016

Toyota Mirai, 2016 Toyota Prius – Auto China 2016