Toyota Fortuner update - Press Release

Shrawan Raja

Shrawan Raja, I'm the Founder & CEO of IndianAutosBlog.com. I love teamwork and talking about cars.

Toyota Kirloskar Motor Pvt. Ltd. (TKM) today announced the launch of the Toyota FORTUNER, in India.

The internationally acclaimed FORTUNER, which offers an unmatched combination of power and luxury supported by cutting-edge technology, was unveiled in New Delhi today by Mr. Akira Okabe (Senior Managing Director, TMC), Mr. Vikram Kirloskar (Vice-Chairman, TKM), Mr. Hiroshi Nakagawa (MD, TKM), Mr. Kaoru Hosokawa (Chief Engineer, TMC) and Mr. Sandeep Singh (DMD, Marketing, TKM).

Available with 5 speed manual transmission, the FORTUNER not only offers unshakeable sturdiness with high ground clearance, long wheelbase, full-time 4WD and excellent drivability on all terrains, but is also loaded with comfort features like Climate Control AC, Optitron meter, Multi-information display, steering control switches, Space-up type 3rd row seats and leather interiors.

The exquisite bodyline and sporty exteriors of FORTUNER are further accentuated by attractive roof rails, rear spoiler, side steps & bonnet scoop. The spacious and comfortable interiors give FORTUNER an unparalleled edge over other SUVs in its segment.

Speaking at the launch, Mr. Akira Okabe (Senior Managing Director, TMC) said, “We are delighted to introduce Toyota FORTUNER in the Indian market. Globally, FORTUNER has already sold over 2,50,000 units in more than 60 countries since its launch in 2005. The launch of FORTUNER today is an expression of Toyota’s commitment to provide best in class quality and technology to our customers in India.”

Added Mr. Hiroshi Nakagawa (Managing Director, TKM), “We’re very proud to finally bring FORTUNER to India. The sleek yet rugged FORTUNER delivers superior performance and excellent luxury for Indian customers. We would also like to thank our customers for the extremely encouraging response to the initial announcement of this launch.”

Mr. Kaoru Hosokawa (Chief Engineer, TMC) said, “Toyota’s FORTUNER is fully loaded with advanced features and has been extensively tested to suit Indian conditions. The powerful Common Rail type 3.0 L D-4D Diesel engine with Intercooler Turbocharger delivers superior power and performance.”

Mr. Sandeep Singh (DMD, Marketing, TKM) added “The SUV market in India has witnessed extensive growth due to launches in Mid/Premium SUV segment. We expect that the launch of the FORTUNER will expand the mid-SUV market in India. The FORTUNER will be very competitively priced at Rs 18.45 lakhs ex-showroom New Delhi. We will also implement a focused marketing campaign (including TV, print, magazines, hoardings, direct marketing, internet marketing and SMS) targeted at enhancing the awareness of advanced technology features amongst our Indian customers.”

The FORTUNER will be assembled in India at TKM’s plant in Bidadi.

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