If you were an eco-car manufacturer, what would you do on a day that’s set aside for the environment? Release a special edition with stickers and tints that pollutes no less, use it as an advertising occasion and pose with models in a green outfit, speak about renewable sources of energy and waste everyone’s time?
Doing none of that is the World’s biggest maker of electric cars, REVA Electric Car Company, who has come out with a novel idea to raise awareness among public.
REVA has commenced a three day ‘Spot the Green Car’ contest on its place of origin, Bangalore yesterday April 21 and will end on the World Earth Day on Wednesday, April 22, 2009.
