VW recently revealed the 2012 VW Beetle to the world. After being spied countless number of times, seeing the actual production version was a welcome change. The new USP of the 2012 Beetle is that its sharper, more refined and has an excellent interior. Although VW India has not disclosed any plans of introducing the new Beetle in India, but eventually they will have to bring it as the current model will be discontinued soon. The new Beetle will not be assembled in India as the volumes are very limited.
We expect the new Beetle to debut in India by the same time next year. So have a nice walk around the 2012 Beetle and let us know what you think about it.
Right from its testing phase, we have covered the development of the 2012 VW Beetle. Finally, VW took the wraps of the 2012 VW Beetle and boy we weren’t expecting this surprise!
The little bug has grown up and has become more stylish. Right from the coupe-like roofline, a tiny spoiler at the back to the cool embedded LEDs in the headlamps – everything about it spells ‘Fresh and Cool’
The new model is lower, wider and longer than its predecessor. Volkswagen’s head of design, Klaus Bischoff said that he has done everything that he could to make the car appeal to the male audience. Certainly we see those efforts but we believe that there is still a long way to go for that
On April 17th, Volkswagen will unveil the 2012 Beetle simultaneously in Berlin, Shanghai and New York. The event will be staged in these three countries by MTV VJs with a lot of music. The idea is clear – to target the attention of young buyers. The new model will feature Bluetooth and a touchscreen interface, which again will appeal to the young, tech-savvy buyers. Branded audio systems and ambient lighting [ Read More ]
Volkswagen India has aired a new advertisement termed ‘curves’ in the Indian television space. The Ad’s name reflects what the VW Beetle always was and is famous for – it’s retro and chic design.
The iconic VW Beetle is priced at 20.45 lakh rupees.
Press Release -
Volkswagen New Beetle: -Return of a Legend
Volkswagen also introduces the Touareg – Road Dominating
Mumbai, December 4, 2009: Volkswagen, Europe’s largest car maker today announced the launch of the iconic – New Beetle, and its road dominating sports utility vehicle – The Touareg in India
The New Beetle will be priced at Rs 20.45 Lakhs and the Touareg at Rs. 51.85 Lakhs (all prices ex-Showroom Delhi)
Speaking at the launch, Mr. Neeraj Garg, Member of Board and Director, Volkswagen Passenger Cars said, “We are excited to bring this iconic Beetle, to India after its success across the world for decades.”
“The Beetle is the very first Volkswagen car people remember about; with its unique shape and reliability, it wrote motoring history. People’s fascination for this lovable bug shaped car has made the Beetle one of the world’s most popular cars across decades and Volkswagen is proud to bring its legend into India,” he said.
VW’s iconic Beetle will be sold in India by the end of this year. The company will deploy the Beetle as a premium hatchback that rivals the Fiat 500. Though prices will only be announced during the launch, it is estimated to be around the 15 lakh mark.
VW is not expecting the Beetle to sell in large numbers. The company knows this vehicle is more of a brand building tool which should help the Polo, that debuts at the Auto Expo 2010, in its initial stages.
The Beetle is manufactured in Mexico and it will be brought into India as a CBU. With the 1.9-liter TDI engine and a 5-speed transmission, the Beetle makes a style statement than anything else for VW and its buyers.
Car manufacturers in India are reeling in the wake of the economic crisis, but none of them intend to give it up anytime soon. Every car maker has its own strategy to deal with poor sales numbers which according to Auto experts continue till the end of this year for many.
Car makers know one thing- You can excite customers and bring them to showrooms only if you have something new to boast of. Listed here are nine glitzy cars that promise to draw the map to car dealerships for customers in India.
