Volkswagen’s smallest car ever has definitely won the hearts of all people across the globe. But now it has finally made it large.
The VW UP! has nabbed the World Car of the Year at the ongoing New York Expo. It managed to beat 34 models for the title which included the likes of the new BMW 3 Series and Porsche 911.
The World Car of the Year is voted by 64 journalist from 25 countries. The diverse jury makes sure that the award is not biased depending on a particular market.
The jury was bowled over by the responsive steering, sophisticated suspension set-up, efficient engines and the quality of materials and finish of the VW UP!
The other winners include:
World Car Design of the Year – Range Rover Evoque
World Performance Car of the Year – Porsche 911
World Green Car of the Year – Mercedes-Benz 250 CDI Blueefficiency
The VW UP now joins the list of winners which include the likes of Nissan Leaf (2011), Volkswagen Polo (2010), Volkswagen Golf (2009) and Mazda 2 (2008).
Too sad that VW has put the launch of the UP! on back burner.
In what can be described as a disappointing and negative development, Volkswagen India has put plans to launch the Up! in India on hold. The word coming from Volkswagen’s office is they are in no hurry to get a slice of the lower end of the B segment.
Business Standard reports that the launch of the small car has been pushed back by three years. The report cites the lack of developmental help from Suzuki Motor Corporation as a reason for this delay, but what developmental help from Suzuki did Volkswagen use to launch the Polo and Vento? Was Volkswagen counting on the fully localized K Series petrol engine to keep costs low?
Our in-house rendering maestro has developed a huge penchant for the new VW Up! since its launch. He loves it so much that for the first time, he decided to pick up a pen (well keyboard technically) to discuss his thoughts about the interiors of the VW Up!Take it from here SRK
The VW UP! or the Skoda Citigo both are sub compact cars based on the MQB platform. Given the car’s small dimensions, how would it be like sitting inside them? To me it looks as if the designers paid maximum attention in increasing the cabin space and providing a feeling of openness inside the cage and at the same time trying hard to keep the production cost low.
The Volkswagen Up’s Indian foray with the XL1 concept’s uber-frugal diesel engine maybe a heated boardroom discussion topic in Chakan and Wolfsburg at this moment, but there are countries the Up’s reached where Volkswagen’s marketing team is busy coining the term “creative absurdity.”
They first covered cars on the streets with VW Up! car covers. They then mounted an example scaling a building in France. This campaign shows the compactness of the vehicle in a manner never seen before.
If they had used the rugged-looking Cross Up!, customers may have believed its gradability is 90%, thankfully the marketeers were quick to sense that possibility and used a three-door model.
Aren’t these Germans are ready to go to any heights to get your attention?
Finally the day has come when VW has unveiled the 5-door version of the popular budget car – Up!; Not that you should be surprised because you saw it before much thanks to SRK’s renderings. The VW Up! made its debut at the 2011 Frankfurt Auto Show in a three door version.
The five-door Volkswagen Up! has the same dimensions as the three-door version. So the wheelbase is the same 2.42 m along with the 251-liter boot.
VW commercial always tickle your funny bone whether they are made in India or abroad. The company is known to push the boundaries of creativity (and sometimes beyond) with their advertisements. In this new VW Up! commercial the company is mocking all things that are BIG.
The Up!, though taller than the Polo, is the smallest car in the VW portfolio. Clearly, the advert goes to great length to explain how small is the new big. Have a look.
It is no secret that Volkswagen fills the deep void below the Polo using the Up! unveiled at the Frankfurt Motor Show two months ago. The VW Up! needs a diesel engine before it can flood Indian roads.
Another imperative requirement is four fully functional doors that allow access to the cabin. The production models showcased had two (plus one for the boot). The Cross Up! concept had five doors but no one had seen a production-ready version with extra doors, until now!
Volkswagen is featuring the five door variant on commercials and promotions. The video provides a glimpse of the model in question, expected in India in the next couple of years.
We are quite excited about the VW’s cheapest entrant in the Indian market – the VW UP! Revealed at the Frankfurt motorshow, the UP! promises to the change the game in the B segment. Its sleek design, efficient engines combined with VW legendary build quality, UP! will prove as a worthy contender in the market.
Volkswagen is equally excited with UP!, as it will be the group’s smallest car yet. However, the company is trying some innovative marketing ideas to demonstrate the practicality of a small car. Earlier we brought you a naughty tactic adopted by VW to demonstrate how UP! will liberate a lot of parking space due to its compact size.
Now, in a effort to demonstrate the huge amount of space inside, VW stuffed the UP! with 16 chicks. No wait. 15 chicks and one dude.
These girls are not acrobatic experts that can origami themselves into a matchbox. In fact, these are actually VW workers from the factory. They managed to fit two girls in the 252-litre boot, seven on the back seat, four in the front seats, two in the foot wells, and one more on the dashboard.
Volkswagen’s smallest car ever has definitely won the hearts of all people across the globe. But now it has finally made it large.
