At IAB, we very much like the Tata Manza because of it is spacious, comfortable, affordable and looks quite good too. We also like the TV ad for Manza featuring Tanuka Saan and his colleague figuring out why their product (any guesses which one?) is not as good as Tata Manza. Well now, Tanuka Saan is back with a bang!
This time Tanuka Saan is an undercover sardarji who is on a mission to find out why prospective customers are buying the Manza. Unfortunately, the colleague cocks it up again and gets beaten up by Tanuka Saan. Click on the video to find out why
Tata Motors has launched the Manza sedan and the Prima commercial vehicle range for the South African market at the ongoing Johannesburg International Motor Show 2011. Tata has also displayed a barrage of other products laden with new technology.
Tata says that both products have been launched understanding the South African customers and the company aims at having a larger impact in that market in the coming years. South Africa is among the top priority markets for Tata Motors.
According to the official website, Tata Motors South Africa sells the B-Line (original Indica), Indica, Indica Ego (Vista) and the Indigo.
Among the large number of commercial vehicles and buses on display, Indian readers can connect well with the Tata Xenon CNG. The unavailability of CNG could be the road block for the small-volume Xenon in India. There is a much bigger market for the Xenon in South Africa and SAARC countries.
Both the Prima and the Manza have been testing completely in South Africa before the introduction. The Manza will be available at the Tata showrooms in S.A from the beginning of 2012.
Tata Motors will soon drop the Aqua, Aura and Elan names from the Indigo Manza brand sources familiar to the matter have told IndianAutosBlog.com.
Instead of these suffixes, Tata Motors will adopt the same nomenclature as the new Indica Vista – LS, LX, VX and ZX for diesel, and GLS, GLX, GVX and GZX for petrol variants on the Manza. The Manza is available in four variants on each engine option, so the LX could substitute Aqua.
A recent market study conducted has shown that there is confusion in the minds of the customer due to the vast ocean of variants in the Tata portfolio. Since the original Indica continues to receive upgrades and exist in the portfolio, the confusion grows bigger.
Maruti Suzuki has taken the common nomenclature route and ZDI is the top-end model across brands in the same segment. Tata Motors will look to recreate the same effect and uniformity.
The source adds that gradually, the export market models will also gain the new variants and the recent cosmetic operation carried out on the Vista.
Like on the new Vista, the font size of Indigo could be further minimized and eventually cease to exist on brochures and marketing material.
We’re used to funny and nifty commercials from Tata Motors and the recent one is by far the best. The comparison drawn to the Japanese Swift Dzire is cleverly done leaving no evident traces. They’ve pulled off a humorous yet sensible comparison. The point is very clearly made. Few Japanese engineers dressed in lab coats are flown to a faraway secret chamber where a sharp executive, standing next to a [ Read More ]
With safety and emission levels meeting international standards, the Manza will be sold overseas
Launched yesterday at the NCPA in Mumbai, the Tata Manza was showcased for the press, most of who had not seen the car in flesh before. The function was presided by Mr Rajeev Dubey, President – Passenger Cars, Tata Motors. Mr Dubey explained the details of the car and a Audio-Visual was shown which was followed by the Q&A session.
Available in 7 colors and 4 variants the Manza would be priced starting at 4.80 lakhs for the petrol and upto 6.75 for the fully loaded Aura+ that runs using the renowned Fiat Multijet Diesel engine.
2 years warranty/75000kms warranty would be standard, while the Indigo CS, XL and the Marina would continue to sell along with the Manza.
Later on an electric variant would also see daylight – this was disclosed by Mr Dubey himself.
