Eying a big potential for luxury bikes in India, where tastes are changing from mass-market machines to high-end bikes, Honda and Bajaj are looking at launching new sportsbikes in the country in the next couple of months.
There had been a sudden surge in the number of International Sportsbikes brands entering the Indian market, over the past two years. Initially the trend was set by Kinetic with the launch of the 250cc, v-twin-powered Hyosung Comet in India back in 2005. Then it was Yamaha, which launched the Yamaha R1 in India and the MT-01 cruiser in 2007. Soon later followed by the Italian motorcycle giant Ducati, who launched an array of superbikes costing up to almost 50 lakhs, and finally Suzuki joined the troop in late-2008, with its Hayabusa superbike and the Intruder cruiser.
Suzuki Motorcycles has intimated the media that it’s superbikes Hayabusa and Intruder, will be launched in India tomorrow (26th November).
The launches come after the success of the R1and MT01 superbikes from competitor Yamaha Motorcycles in India. Suzuki should price both the bikes in accordance to Yamaha’s superbikes to get the best response- that;s a no brainer. Additionally, Suzuki should also conduct track events periodically, just like Yamaha, where customers can experience the yield of these bikes to their fullest. Having said that, Suzuki should emphasis on sensible riding and proper safety gear, as these bikes can go as fast as 300 kmph.
Though these bikes won’t sell in 1000′s of numbers, Suzuki finds a market which it wants to capitalize. There aren’t many things that they can do in marketing this bike differently. All they can do Post-launch is try and sell Body kits, branded safety gear to keep the customers interested in coming back to their showrooms. In addition, they could also market performance parts along with the bikes to address to the ‘no-power-limit’ customers.
Entry posted on August 10, 2008 by
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Japanese 2-wheeler giants Yamaha, Honda, Suzuki and Kawasaki are working on toned-down versions of their international superbikes specifically for the Indian Market. The proposed bikes will come with engines of smaller size and smaller dimensions, carrying a price tag of Rs 50,000 to Rs 1 lakh ($1,250 to $2,500) !!!
