Watch as the 2010 Honda City glides gracefully on the roads of Mexico. A car cannot be marketed the same way in every country, but I felt the Indian ad agency handling the City did a shoddy job. A person driving through a waterfall should be a theme park’s way of attracting people and not that of a car manufacturer with a killer product.
Honda has began producing and selling one of its most popular model in Brazil. The Honda City will be not only be produced, but Mexico and other parts of South America will be export countries.
The City is the third model to be produced at the HAB plant after the Civic and Fit which were introduced in 1993 and 2003 respectively.
In Brazil the Honda City will be labeled as a ‘Fuel Flexible Vehicle’ (FFV) and the two variants of the city will be the FFV LX and the FFV EXL.
This is the same third generation Honda City Model which is currently sold in India, Thailand and other countries. The City is powered by the same 1.5 litre i-VTEC engine and is listed in the 1.5-liter sub compact sedan category in Brazil. Honda plans to sell 17,000 units in 2009.