That is the tag line given to the Mahindra Pik-up (Scorpio Getaway) in Australia. Synchromesh Marketing with clients like BMW and Volkswagen, is the one behind this ad.
The Mahindra Pik-Up was launched in Australia in 2007 and what you see here is the first advertisement of the vehicle which went on air in TV channels of Australia. It depicts the refreshed Pik-up‘s unshakable in any adverse conditions and serves its purpose without a jerk.
Claire Tynan, CEO of Mahindra Automotive Australia -
TV is the easiest way to achieve wider reach and to catch the attention of the masses
Mahindra is excited about the campaign and expects boost in sales, IAB will keep an eye on that as well.
Mahindra is on a role in the Indian market, its Xylo is finding buyers at a pace equal to Renault losing them.
The Xylo’s feature-rich cabin is fascinating Verna, Fiesta or even the Honda City buyer. During our test, we found the car comfortable, the interior space was enough to serve as a makeshift home during the floods.
Over to Australia and things are not so smooth for Mahindra
Mahindra is hoping to grow “slowly but steadily” in Australia. The company which increased its dealer count from ten to twenty in two years, is finding it hard to reach targets. To give itself more hope, a revamped Pik-Up, designed for better safety, was launched a few days back.
The original Pik-Up scored a “poor” two-star crash safety rating by the Australian New Car Assessment Program (ANCAP). The pickup earned just 16.49 points out of a possible 37. The outcome of this crash test was nothing less than a catastrophe. In the test, “the driver’s head hit the hub of the steering wheel,” and that the “steering column and dash components were a potential source of injury”.
Mahindra has not announced its sales figures. It says only the media is interested in the figures. Brand building is its top priority now.
Mahindra says it will launch the Xylo and the Scorpio in Australia in about twelve month’s time.
Entry posted on July 31, 2009 by
Dave;
Read More on Mahindra
Following the Australian launch, Mahindra and Mahindra (M&M) is ready to kick-start the production of ‘Pik-up’ for the US market by year end. Sales is likely to commence by February next year.
“We will start production of Mahindra ‘Pik-up’ utility vehicle by December this year for the US and by end-February next year, the vehicle will be sold there (in the US),” Mahindra and Mahindra President (Automotive sector) Pawan Goenka said.
M&M has recently gained profits of Rs 400.85 crore in the first quarter of 2009, which is a giant leap against Rs 159.30 crore in the same quarter last year.
The “muscular” Scorpio looks does not pertain only to the Scorpio anymore. Mahindra has launched the 2009 edition of the Pik-Up (Scorpio Getaway) in Australia with the saw tooth and essential safety features.
The cosmetic changes see a new front bumper design, headlight and foglamp housings, bonnet scoop and pull-type door handles from the new Scorpio.
In the cabin, better suited seats, longer seatbelts, new electrically-adjustable rear-view mirrors and stereo which is MP3-compatible with USB and SD card inputs debut. Steering wheel-mounted audio controls are now a standard feature on the Pik-Up.
After launching the Mahindra Pik-Up (Scorpio Getaway) in Australia, Mahindra & Mahindra (M&M) has embarked on a tour named ‘Commitment to Australia’, with a hope of winning customers over, and publicising the brand name. The touring team will meet current Mahindra drivers, prospective customers and dealers to gather feedback and positive aspects of the pick-up truck.
Deputy General Manager (Export), M&M, Mr. Choudhari stated, “We are very committed to the Australian market and are planning on launching additional models here in the not too distant future. In order for us to do so meaningfully, we need to have our ears to the ground to know what our Australian dealers face, and very importantly, what our current buyers and those considering our vehicles want to see more of, or conversely love about our offering”
