The Jaguar moniker has suffered long and hard under the Ford era. But with changing times, a very good product portfolio and under a new leadership from Tata Motors, Jaguar is a proving that the good old cat still know how to hunt. However, a lot of grounds that was lost to the Germans need to be covered and Jaguar is ready to take the challenge head on!
The British car maker is betting big on the fastest growing markets India and China to fuel the future growth.
What is Jaguar doing for China?
China being the fastest growing markets of the two, definitely gets a lot of attention.
JLR is planning to get extremely aggressive in India and wants dethrone the Germans. The luxury market in India has been consistently showing high growth potential but most of this growth is ruled by Mercedes, BMW and Audi.
Because the company is owned by Tatas, the management believes that it has a responsibility to overtake traditional rivals like BMW and Audi in India. JLR now views India as a second ‘home market’ after the UK where it is regarded as the top luxury brand.
The company is testing the feasibility producing the Freelander 2 at the Tata plant in Pune via the CKD route. It also plans to make India a hub for all its production requirements for the Asia region
The company plans to introduce all its range of products including the new Range Rover Evoque and the soon to be launched facelifted XF. As many as 40 new products will be introduced over the next five years, the company stated recently.
Speculation has it that, Tata Motors is finalising its retail plans for its British marques- Jaguar and Land Rover to set base here in India. Tata officials said that plans are underway to try and sell the cars through company-owned showrooms.
The Jaguar moniker has suffered long and hard under the Ford era. But with changing times, a very good product portfolio and under a new leadership from Tata Motors, Jaguar is a proving that the good old cat still know how to hunt. However, a lot of grounds that was lost to the Germans need to be covered and Jaguar is ready to take the challenge head on!
