India key market in GM’s global plans

Chevrolet Cruze

India is one of the key markets in GM’s worldwide plans. The company after having emerged from bankruptcy, has been on a roll and has drawn up aggressive plans to launch new models in international markets to drive sales and growth further. The company plans to launch 70 new or upgraded models across international markets by the year 2014. India is definitely one of those markets.

The company will be launching new models such as the all-new next-generation Aveo Sedan and Hatchback, Chevrolet Sail Sedan and Hatchback and the Chevrolet Orlando MPV. The company will also be launching new engine or fuel variants of its existing lineup in India like the Beat Diesel, Beat LPG, Bharat Stage IV Complaint Chevrolet Tavera (we learn), Chevrolet Cruze Petrol and the facelifted Chevrolet Captiva.

GM will also be entering the Indian Commercial vehicle market with its Chinese partner Shanghai Automotive Industry Corporation (SAIC). The company will be launching the Wuling N 200 and 300 series of vans alongwith a pick up truck offering to takes on the likes of the Tata Ace and the Mahindra Maxximo.

With GM having lined up so many models and variants for Indian consumers, it remains to be seen as to how GM prices and positions these products in the Indian passenger car market.

Hyundai increases manpower to cope with i20 sales

Hyundai i20 has been on sale for just a month, the company says the i20 has given Hyundai a wonderful new year, amidst the economic crisis. The i20 which surprised Hyundai with phenomenal record sales, is now spreading good news to employees too. The i20 sales has gone to the extent that Hyundai was forced to recall 100 of its trainees that were discontinued in December due to the ongoing credit crisis.

Eying a big potential for luxury bikes in India, where tastes are changing from mass-market machines to high-end bikes, Honda and Bajaj are looking at launching new sportsbikes in the country in the next couple of months.

There had been a sudden surge in the number of International Sportsbikes brands entering the Indian market, over the past two years. Initially the trend was set by Kinetic with the launch of the 250cc, v-twin-powered Hyosung Comet in India back in 2005. Then it was Yamaha, which launched the Yamaha R1 in India and the MT-01 cruiser in 2007. Soon later followed by the Italian motorcycle giant Ducati, who launched an array of superbikes costing up to almost 50 lakhs, and finally Suzuki joined the troop in late-2008, with its Hayabusa superbike and the Intruder cruiser.

Chevrolet’s European division has confirmed that the upcoming Chevrolet Cruze’s debut in the European market will remain as per schedule. Its expected to make its European debut in April 09. The company expects to sell about 20,000 to 25,000 units in first year after its launch.

Air Car Video Tata and a US based company is developing a green engine that would require only air to run. According the Environmental News Network (ENN), Zero Pollution Motors is developing a vehicle that can motor around all day on nothing but air and a splash of salad oil, alcohol or possibly a pint of gasoline. The science behind building the Compressed Air Vehicle, or CAV, is not new  [ Read More ]