Hyundai India has recently been on a roll when it comes to launches. Right from the new i10, the fluidic Verna to the mighty EON and everything in between, Hyundai has pretty much been there and done that. The company plans to continue this onslaught for the next five years.
Because of new entrants in the market, Hyundai’s share fallen to 18.3 percent from 21 percent in the past 12-18 months plans. In order to protect its share and gain some more traction, Hyundai India has decided attack is the best form of defense. Hyundai India has planned 15 launches in the next 5 years to woo the customers to the Hyundai brand. A few that we can think of are:
Of course, it will not be all sunshine for Hyundai. All the bigwigs in the industry have similar ambitions and similar plans. India’s largest car maker Maruti Suzuki has lined up 15-20 cars by 2015. 6-8 new models will come from General Motors, 8 from Ford by mid-decade, and 10 from Renault-Nissan.
Sure, new models will continuously pump numbers in the balance sheet. But what other areas do you think Hyundai India should work on to become the market leader?
Very few foreign automotive companies have left as strong of mark on the Indian market as Hyundai. In fact, they are the second largest auto company in India after Maruti Suzuki. Despite entering a whole new market (all on their own and without any assistance) the Koreans have done the job over here. To further deepen its commitment in India, Hyundai announced they will launch 6 new models by the [ Read More ]
We all know that Gujarat is the emerging new ‘Motown’ of India. All manufacturers are making a beeline to set up shop in Gujarat. Amidst this enthusiasm, Hyundai also has decided to construct a diesel plant in Gujarat with an installed capacity of 150,000 units per annum.
The plant will manufacture 1.1L, 1.4L and 1.6L engines which will be used for domestic consumption. Hyundai will be investing 4 billion rupees over the next three years and the plant will be operational in 2013 or early 2014.
But IAB is no Economic Times so what does all this malarkey mean to you?
• Cars like Verna RB and i20 (whose powertrains are imported) are bound to get cheaper with local manufacturing
• i10 could be the first beneficiary of the locally-produced diesel engines. The next generation i10 will certainly come with a diesel engine.
• Hyundai HA low-cost car (to be priced under the Santro) that will hit the market by late next year or early 2012 could also be endowed with a diesel heart
• Hyundai, like Fiat, could source the engines to other manufacturers who are currently importing their diesel engines resulting again in a price drop
It looks like Hyundai is moving in for the kill with diesel powertrains. It’s cars will do exceedingly well if they can be priced a bit more aggressively. Hyundai must consider a MPV and a mini SUV for India once the diesel plant is operational.
Entry posted on February 13, 2009 by
Vibs;
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Hyundai
After many recent launches like the i20, Sonata Transform and Verna Automatic, Hyundai Motors is getting ready for its next launch. Hyundai plans to bring its successful American SUV, the Santa-Fe to India.
In an attempt to foster Hyundai’s brand image and to take the i20 sales success to the next level in Europe, the company will launch the versatile i20 three-door in the second quarter of 2009. The 3-door i20 will be the entry level hatchback for the i20 lineup, promising ayouthful and a sporty appeal. It will be made in India (at Hyundai’s Chennai Plant) and exported to the European market, the question is.. Will India get the 3-door i20? Will a 3-door Hatchback do any sales in the Indian Automotive sector ? Share your thoughts!
Entry posted on February 6, 2009 by
harry;
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Hyundai
Hyundai Motor India Ltd, the second largest car manufacturer and the largest passenger car exporter in yet another strategic move has signed an MOU with one of the largest public sector banks – The Syndicate Bank
Entry posted on January 21, 2009 by
Vibs;
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Hyundai
It has not been even a month since Hyundai launched its i20 hatch in India and now the company plans to launch its i30 and Avante (new Elantra) soon in Indian in what we call a launching spree!
The i30 which was first launched at the Tokyo Motor Show for the Japanese market, is now being considered for an Indian debut because of the tremendous response towards the recently launched i20.
