Honda is targeting a market of multiple car owners in the country for its newly launched Jazz. Honda has a customer base of around 3.75 lakh out of which 70 % are the people who own multiple cars who may like to add the Honda jazz to there fleet of cars, Honda claims.
That makes a lot of sense as these are the people who already trust the Honda brand and are more likely to be interested in a new product from the Japanese house.
And also it sounds like a good idea because Honda Jazz is not a car which will be bought by an individual looking for his first car or a person who wants to buy a small car because, as he would be repelled by the Jazz’s obscene tall pricing.
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