Italian car maker Fiat is planning to launch a new low cost brand in Europe and bring to the market, three models under a new low-cost brand tag.
Pricing would be lower than current Fiat models, which have moved marginally upscale. An example: Fiat 500 was once (in the 60′s) the brand’s cheap city car, but the latest generation is more of a lifestyle vehicle. Fiat would make something similar to the 500, but would cost a lot lesser.




