The Italian Auto major -FIAT has said that India will play an important role in the launch of FIAT’s low cost car brand which is expected by year 2010.
Earlier, Fiat had plans of confining the low cost brand to the European markets. Now though, FIAT is considering India as a key hub for its new brand chiefly for supply of cheap yet durable components.
Japanese Auto Major Honda has not had the best of time in the past few months. Thanks to a sharp drop in global sales and the frustrating economic slump, Honda had to call it a day on it’s supercar project and painfully had to pull the Formula 1 plug.
So what does one do to get out of this mess? Naturally build cars that will sell in larger numbers and will have a wider reach. Honda earlier announced that it will make an entry level car for India, but that was just about what it said.