I’m back to Chennai, back in front of my computer and I hope my colleague Clement David kept you informed throughout today about what was happening in Bangalore. The new Camry is just a mild face-lift, there is very little that sets apart the new car from the old.
After the launch and press conference, a private conference was held for a small number of invitees. I was lucky to be part of this elite group, who bombarded Mr. Sandeep Singh, Deputy Managing Director (Marketing), TKM and Mr. Hiroshi Nakagawa, Managing Director, Toyota Kirloskar Motor (TKM) with questions on Toyota’s strategy in India in the coming years.
All that will be discussed tomorrow morning in a special post.
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Entry posted on July 31, 2009 by
Dave;
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Toyota
Toyota Kirloskar Motors will be launching the refreshed Camry in a couple of hours. IAB is now in Bengaluru (Bangalore) ready to cover the launch and bring to its readers the latest info, images, interviews, etc.
Watch this space for more updates
The Toyota Camry is a beautiful car, compared to the earlier model (which felt like a bloated Corolla) the new one looked and performed better.
But recently, the Camry has not been selling well. Only 44 units of Camry was sold in Q1 this year, compared to 182 units same period, last year. Compare this to the sales of the direct competitor Superb, which was delivered to 541 customers in Q1.
The new Superb was revamped and its price was cut, which worked in favor of Skoda. The same process is set to happen to the Camry, which will receive a new nose among other alterations. The refreshed Camry debuted at the Detroit show this year.
The Superb also has a price advantage over the Camry. It retails for Rs 20.97-22.58 lakh while the Superb costs Rs 18.89 lakh and also has a V6 petrol and diesel engine option which the Camry lacks.
The Camry could be manufactured in India in the future which could give it an edge over its competitors.
