The Bajaj Pulsar 135cc is getting launched on the 9th of next month
Just as were closing a story on the new 135cc Pulsar, Bajaj has unleashed a press release which confirms the same. The bike will be launched on the 9th of next month. Read the following press release to learn more.
Bajaj Auto to launch “All new sub-150cc Pulsar” on 9th Dec, 2009
* Brand strategy is to democratize performance
* Target 1 million Pulsars sales in 2010
Pulsar has already seen a tremendous 80% jump in sales over the last 6 months. The Q2 2009-10 sales were 45000 units as compared to 25000 units in H2 2008-09 and have reached an overall share of 50% in the sports segment.
This can be attributed to launch of the Pulsar 2009 edition and a marked change in the marketing paradigm where Pulsar has made a conscious effort to be a part of the youth culture and thus the “Fastest Indian” was born.
