This time Tanuka Saan is an undercover sardarji who is on a mission to find out why prospective customers are buying the Manza. Unfortunately, the colleague cocks it up again and gets beaten up by Tanuka Saan. Click on the video to find out why

Tata says that both products have been launched understanding the South African customers and the company aims at having a larger impact in that market in the coming years. South Africa is among the top priority markets for Tata Motors.

According to the official website, Tata Motors South Africa sells the B-Line (original Indica), Indica, Indica Ego (Vista) and the Indigo.

Among the large number of commercial vehicles and buses on display, Indian readers can connect well with the Tata Xenon CNG. The unavailability of CNG could be the road block for the small-volume Xenon in India. There is a much bigger market for the Xenon in South Africa and SAARC countries.

Both the Prima and the Manza have been testing completely in South Africa before the introduction. The Manza will be available at the Tata showrooms in S.A from the beginning of 2012.

The Tata Manza Celebration edition will sit above the Elan with a small price hike of Rs 15K. So what do you get for your money? Well you get:

• Reverse Parking sensors
• Leather ‘feel’ seats
• Rich ebony black interior color scheme

Apart from that, all the features of Elan will be carried over to the Celebration Edition. No mechanical changes are being made to the engine, gearbox or the suspension. The Celebration edition will be offered in 1.4 liter petrol and the 1.3 liter Fiat diesel engine. Here are some live images for your viewing pleasure.

[Source - Auto Adrenaline]

The Celebration Edition will try gaining the traction during the festive season with added features.

As the festive season is here almost every car manufacturer will try its best to woo customers into their showrooms by launching new variants and special edition. Volkswagen has flagged off this trend by launching their Breeze limited edition and other companies like Tata will now follow.

The Manza ‘Celebration Edition’ will sit above the Elan variant which currently is the top of the line. New features include

• Reverse Parking sensors
• Leather ‘feel’ seats
• Rich ebony black interior color scheme

Apart from this the rest of the features remain same as the Elan variant i.e. the fully loaded variant. There are no changes being made to the mechanicals and the engine options remain the same with the 1.4 liter petrol and the 1.3 liter Fiat diesel engine.

Will the celebration edition make the Manza a more complete product?

[Source - IndianCarsBikes.in]

Instead of these suffixes, Tata Motors will adopt the same nomenclature as the new Indica Vista – LS, LX, VX and ZX for diesel, and GLS, GLX, GVX and GZX for petrol variants on the Manza. The Manza is available in four variants on each engine option, so the LX could substitute Aqua.

A recent market study conducted has shown that there is confusion in the minds of the customer due to the vast ocean of variants in the Tata portfolio. Since the original Indica continues to receive upgrades and exist in the portfolio, the confusion grows bigger.

Maruti Suzuki has taken the common nomenclature route and ZDI is the top-end model across brands in the same segment. Tata Motors will look to recreate the same effect and uniformity.

The source adds that gradually, the export market models will also gain the new variants and the recent cosmetic operation carried out on the Vista.

Like on the new Vista, the font size of Indigo could be further minimized and eventually cease to exist on brochures and marketing material.

Two years ago the Indigo range expanded with the addition of Manza that comes with 1.3-liter diesel and 1.4-liter petrol engine. IAB was first to report on the Manza CS which should accelerate sales past 5 lakh units.

Well-finished interiors, generous amount of rear seat space and good levels of powertrain refinement has won it accolades. Tata Motors should next explore AT avenue for its Nano, Indica and Indigo models. Tata also needs to work on a bigger sedan, perhaps stretching the Manza’ platform and giving it a more powerful diesel engine. The AT will then come in handy as it will brush shoulders with the Honda City and Hyundai Verna.

The new Indica platform is a fertile field. Besides the regular Indigo, it will also give rise a compact sedan in the near term with Fiat’s 1.3-liter Multi-jet engine. The CS variant will carry a lot of difference. The rear especially can be styled to appeal to people who found it a bit boxy and old school.

Coming back to the seven seater, there is no word on the powertrains. Given this won’t be as bulky as an Innova, they don’t need a big engine under the hood. Tata could downsize the Aria’s engine if the 1.3-liter is too small for a car of this size.

On the styling front, we expect many components to be carried over from the Manza. Considering what Tata has put out on the market, exterior styling will be done up on their own without mimicking the competition. Interiors won’t be radically different and for cost advantage, seats, instrument cluster and console, upholstery and panels will be gathered from the existing parts bin.

Tata Motors is a pioneer in making spacious and comfortable cars and hence we see plenty of space, comfort, boot space in this one. Its price will match some C-Segment sedans. Fuel economy, needless to point out, will be on the higher side.