There will be a lot of ghost on streets if Rolls Royce ambitions are anything to go by. The baby Roller is all set to have many cousin sisters in the future.
Torsten Mueller-Oetvoes, the CEO of Rolls Royce said to Bloomberg -
I’m quite confident that we’re going to see a Ghost derivative to come. There’s still a lot of potential in the market.
The RR Ghost utilizes the BMW 7 Series platform and the company managed to sell the full consignment of 60 Ghosts in less than 2 weeks.
The major focus of the company will be on emerging markets like China, India and the Middle East. The CEO’s enthusiasm is buoyed by the recent increase in the sales. Rolls-Royce had a 17% drop in sales in 2009 due to recession. But as the economy is recovering so are the sales and the company has set an ambitious target of 2,000+ cars in 2010.
Although he didn’t give any hint as to how the product line up will expand, we are expecting a longer wheel base model for the emerging markets following it up with a Drophead.
The 2.5 crore RR Ghost is almost sold out in India
The Indian market’s thirst for exotic cars far from getting quenched despite recession or other intervening factors. Rolls Royce, which introduced the Ghost in Delhi a little over two weeks ago, has almost sold out the sixty allotted vehicles for the Indian market.
The RR Ghost costs Rs 2.5 crore rupees. If you choose to customize it, it can cost up to 4.5 crore depending on the level of individualization.
Rolls-Royce has two showrooms in India, one in Delhi and the other in Mumbai.
According to company officials, 80 percent of those who have booked the Ghost are new to the brand.
click through to view the RR Ghost Image Slideshow
The cheaper Rolls Royce isn’t cheap. The Ghost is now available in India
Press Release -
Rolls-Royce Ghost Debuts in India
Mumbai, India, Friday, December 4th, 2009 –
Rolls-Royce Motor Cars Headquarters: Goodwood, West Sussex, United Kingdom previewed its new four-door super-luxury saloon, Ghost, for the first time in India today.
Ghost is smaller and more dynamic than previous models and is instantly recognisable as a Rolls-Royce, achieving a new modernism but remaining true to its luxurious heritage. The car is the first in a new Rolls-Royce model series, separate from the Phantom family which comprises Phantom, Phantom Extended Wheelbase (four door saloons), Phantom Drophead Coupé (convertible) and Phantom Coupé (fixed roof).
At the preview, Rolls-Royce Motor Cars Asia Pacific Regional Director Colin Kelly said: “Ghost is a more informal design that broadens the appeal of Rolls-Royce Motor Cars, combining refinement, new technology and contemporary style. It bears all the hallmarks of other Rolls-Royce cars, using the finest wood and leather materials and employing manufacturing standards which are no different to Phantom. Ghost will be built-to-order.”
click through for Image Gallery
“The Phantom Coupe is the most driver-oriented model in the current line-up. It completes the Phantom family, adding to Phantom, Phantom Extended Wheelbase and Phantom Drophead Coupe,” Rolls-Royce Motors Cars’ general manager, South and East Asia Pacific, Matthew Bennett, told reporters in Mumbai.
The 2009 Rolls Royce Phantom is merely a cosmetic update to last year’s model. Components under the 2009 Rolls Royce Phantom’s hood are untouched.
Rolls Royce claims that it aims to sell 70 or more cars by the year 2013. Every car being hand built to the finest of human ability, RR was able to sell 12 units to Indian customers in 2007. The BMW owned company is presently testing and developing a range of new cars which will be introduced in the market in the coming years. Rolls-Royce’s new car RR4, a smaller [ Read More ]
