Hyundai’s made a slow start with the marketing activities of the i20 facelift. The B+ Segment is the hottest playground at this time and the i20 is second only to the Swift.
Hyundai preferred not to conduct a launch for this model. It sent out a press release and updated its website with photographs and technical specs. We thought that was weird for a company that’s is in the best position to go in for the kill.
We’re not aware of a print campaign for the new i20. If we are wrong, please correct us with the details in the comment box below.
Old is Gold is a widely accepted adage but the best examples don’t often come from the automotive industry where old is considered boring and uncompetitive.
With the help of a chrome grille and body graphics, the Sumo Gold is working her fingers to the bone to look new, sprightly and filled with fun and adventure. The optimism of the brand communication department is unmistakably visible on the execution of this new advert that has a whiff of the old Safari DICOR’s Reclaim Your Life TV spot.
In case you haven’t noticed, bachelors around you are getting hitched left, right, center. Oh yes, the wedding season is on and Skoda India wants a piece of the pie.
Skoda India has just released a new TV commercial explaining why the Skoda Rapid is the perfect car for the Big Fat Indian wedding. Curious? Have a look to find out more!
Since the time the new BMW 3 Series was spotted on the Mumbai docks, we are getting impatient to drive it on the Indian roads. In terms of design, the new BMW 3 Series is as radical as the as it could have ever been. BMW claims that the it has also managed to improve performance and efficiency figures making it a complete package.
While we try to get our hands on the new 3 Series, why don’t you have a look at the latest 3 series commercial released by BMW. Brownie points for guessing the song played during ad. This ad comes as buzz around this year’s London Olympics picks up.
We’ve been treated to interesting advertising concepts from Mahindra over the last few years. In 2010 they took a dig at the Tata Ace and used an AutoBot character to market the Maxximo as an advanced and sophisticated goods carrier. The background music, visuals of the Scorpio bashing the sand dunes and the stylish characters in the Scorpio’s “nothing else will do” ad broadcasted a high-energy and ambitious product.
Another recent example we liked was of the new Mahindra Bolero with a trained dog in the lead role. It was a good attempt to mix humor and tell viewers the kind of person they’d want to see buy their product.
You’d have to be the Almighty’s most favorite child and the world’s most passionate petrolhead to come back the next birth to continue using your car. You need to have these two requisites to be considered for a re-entry.
Volkswagen India believes that this is possible and gives the Parsi community something to cheer about in its new commercial that we recommend you watch right now!
Even if the new Bolero’s TV spot does not cast a muscle-flexing or skin-flaunting celebrity, its definitely worth watching for the canine that serves its master very loyally!
