Royal Enfield domestic sales soar, exports drop in April

Praveen M

Praveen M, Engineer-turned-motorcycle journalist. I'm a sucker for cruising down the highways, and twisties in the hills.

The international sales of Royal Enfield in the month of April 2018 has gone down by one percent, year-on-year. The brand sold 1,560 units abroad, as opposed to 1,578 in the same month, last year.

Royal Enfield Himalayan FI left side
Bookings for the Himalayan are reportedly open in Malaysia.

In the domestic market, it tallied 74,627 in April, registering a 27% growth year-on-year. Overall, RE sold 76,187 versus 60,142 in the same month, the previous year. This translates into a growth of 27%. Last month, the brand announced a capital expenditure of INR 800 crore for the year 2018-19 with emphasis on the commencement of construction of Phase-2 of the Vallam Vadagal plant in Tamil Nadu.

Also Read: Royal Enfield Model KX 1,140 cc [Video]

In 2018-19, with the first phase of the Vallam Vadagal factory enjoying its first full year of operations; and with productivity optimization at its Oragadam plant, Royal Enfield will have an annual production capacity of about 950,000 units. The investment will also focus on the completion of Royal Enfield’s Technology Centre in Chennai, and development of new products to meet upcoming regulations and to expand its portfolio for the global markets.

Royal Enfield Continental GT 650 Twin White press shot front left quarter
The launch of the 650 twins will further help the brand's sales in the international market as well as in the home ground.

The brand has reportedly opened bookings for its flagship products, the Interceptor 650 and the Continental GT 650 in the UK. Its India launch will reportedly happen by September 2018. The two motorcycles will be one of the most competitively priced products in the segment.

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