Hero XPulse & Hero Xtreme 200R pricing strategy revealed - Report
Praveen M, Engineer-turned-motorcycle journalist. I'm a sucker for cruising down the highways, and twisties in the hills.
A report from Autocar Professional gives a finer idea about the pricing strategy of Hero MotoCorp’s two upcoming premium motorcycles- Hero Xtreme 200R and Hero XPulse.
The brand is reportedly focussing on the premium segment, especially where the price of the products is up to INR 1 lakh (core premium segment for the brand). Malo Le Masson, head – global product planning, Hero MotoCorp said:
If you look at the premium market in India, 70 percent is below INR 100,000. So this is why first we are concentrating on bringing the Xtreme 200R and the XPulse 200. We are looking first at this segment because from a volume standpoint, this is the biggest.
The Hero Xtreme 200R is likely to enter the market in the months ahead. The Hero XPulse will be launched in the festive season this year, as per the company. Both bikes could be priced under INR 1 lakh, ex-showroom. The media house reports that the Karizma is also likely to come back in a new avatar. The Hero Karizma range was discontinued as it was not upgraded to BS IV compliance. The official website still lists the Hero Karizma ZMR, but the bike is no longer available at dealerships. Dr Markus Braunsperger, CTO, Hero MotoCorp reveals:
To do it right, we really have to focus and do it the right way. From this perspective I agree with you, but we need to concentrate on what is really right because the segment has moved. We need to talk about performance, about the style of the bike but we really have to explore to get the right ingredients.
It was reported in December, last year that the Indian two-wheeler major is reportedly working on the next-generation Karizma. Going further up the premium segment, Hero is also reportedly working on the production version of Hero XF3R. When launched, it will take the fight to the KTM 390 Duke, upcoming BMW G 310 R, and Bajaj Dominar 400.
Hero Xtreme 200R - Image Gallery
Hero XPulse Concept - Image Gallery
[Source: Autocar Professional]