Ducati celebrates 3 years in India; to launch 4 new products this year
Praveen M, Engineer-turned-motorcycle journalist. I'm a sucker for cruising down the highways, and twisties in the hills.
Ducati India has completed three years of operations on Indian soil. The Italian brand began its journey in the country in March 2015 with its first dealership in Delhi–NCR.
Post that, Ducati expanded the dealership & service network to all major metros in the country. The brand now has dealerships in Delhi-NCR, Mumbai, Pune, Ahmedabad, Bengaluru, Kochi & Kolkata. The manufacturer also announced officially that this calendar year, it will be launching four all new products in India. This will further solidify its product portfolio in the country. Sergi Canovas, MD of Ducati India said:
The Indian market has huge potential and the demand for premium motorcycles along with just as premium engagement has been truly encouraging over the past few years. We are excited to have completed three years in the country and have witnessed unmatched enthusiasm and biking passion amongst Indian riders. Ducati offers a premium, sophisticated and true Italian experience and our rapid expansion in the country has ensured that our customers get a consistent taste of the same. We have some very exciting in store promotions, special offers on finance and interesting contests planned across our social media channels throughout the next few months to celebrate this special occasion along with the riding community here in India.
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To serve the customers better, the brand also introduced Ducati Financial Services. It offers competitive interest rates, flexible loan tenures; and tailored finance products that allow customers to finance their Ducati in line with their personal budget. Accessories financing is also a part of this financing program.
The brand also announced that it will roll out several training programmes under the Ducati Riding Experience (DRE) brand. Among the upcoming models, it could be possible that the brand will bring out the Scrambler 1100, Monster 821, and the Multistrada 1260. However, the company is yet to announce the particulars of its launch plans.