Tata Motors mulling over premium line of dealerships – Report

Aravind

Aravind Jayachandran, I'm a huge petrolhead, an automobile engineer, a massive fan of Ferrari, and loves collecting die-cast models for inspiration.

Inspired by Maruti Suzuki’s NEXA.

As Tata Motors looks to expand their portfolio with premium products in the coming years, the company is mulling over establishing a premium line of dealerships, reports Moneycontrol. The move is likely to be inspired by Maruti Suzuki’s NEXA line of premium dealerships, which have 200 outlets selling high-end models.

Tata Hexa XTA AT Review
Need to segregate the sales channels will arise to distinguish Tata’s premium and entry-level products.

The report states that Tata Motors is working on a few premium products like a hatchback, sports utility vehicle and an executive sedan. Need to segregate the sales channels will arise to distinguish Tata’s premium and entry-level products like the Nano and Tiago.

When asked about a premium line of dealerships, Tata Motors Passenger Vehicle Business Unit President Mayank Pareek said, “We are working on it”.

The premium hatchback segment has proven lucrative, judging by the sales of the Maruti Baleno and Hyundai i20, so it is no surprise that Tata wants a share of this pie. Codenamed Tata X451, the future model is rumoured to be a hatchback with crossover-derived styling and based on Tata’s Advanced Modular Platform (AMP).

Tata X451 Premium Hatch Rendering
Codenamed Tata X451, it is rumoured to be a premium hatchback with crossover-derived styling cues and based on Tata’s Advanced Modular Platform.

The SUV is likely to be the Tata Q501, which is Tata’s first Land Rover-based product. A test mule was spotted yesterday in the guise of a Land Rover Discovery Sport, although the final product, arriving in 2018, will feature Tata’s original exterior and interior produced by Pratap Bose’ design team.

Tata Hexa – Image Gallery

[Source: Moneycontrol]

Contribute to IAB
Submit Spyshots & get Bragging rights! Click Here
Custom Mods on your ride? Get it featured on IAB Submit

Tata Hexa News & Updates

Tata Hexa XTA AT rear quarters Review

Over 50% of Tata Hexa bookings for the AT variant – Report

Tata Hexa XTA front from Delhi launch

Tata Hexa – In 39 Live Photos

Tata Hexa launch live front

Tata Hexa launched in India at INR 11.99 Lakhs

Tata Hexa XTA AT Review

Tata Hexa launches in India today

Tata Hexa Tuff accessories list

Tata Hexa Luxe, Tuff & Expedition accessories to be offered at launch

Tata Hexa XT MT Review

Tata Hexa to launch in India on January 18 – Reports